Privacy Policy

Liz Homes is committed to ensuring you understand how we gather, use, and share your information. This Privacy Policy outlines our practices concerning the information we collect about you through the following: 

  • Liz Homes Command and Consumer mobile apps, along with other Liz Homes-branded applications accessible on mobile devices that reference this Privacy Policy. 
  • Online forms, such as contact or survey forms, accessed via email or through the Contact Us page on Liz Homes’ website. 
  • Email communications formatted in HTML that include links to this Privacy Policy. 
  • Information you share directly with us through email. 
  • Any offline interactions you have with our team. 

This Privacy Policy is designed to provide clarity about our data practices in these contexts. 

Liz Homes is a Limited Liability Company (LLC) based in Missouri, United States. We license the use of our name to independently owned entities that act as intermediaries between property owners and potential buyers. Liz Homes itself is not a real estate brokerage or agency. 

This Privacy Policy does not cover the privacy practices related to any products or services provided by Liz Homes independent agents or entities (collectively referred to as “Other Services”), including real estate brokerage services. This applies regardless of whether your interactions with Liz Homes, a Liz Homes Market Center, or their associated agents led to the initiation of those Other Services. For details about the privacy practices applicable to Other Services, please contact the relevant Liz Homes Market Centers or agents directly. 

In this Privacy Policy, we collectively refer to the Liz Homes websites, mobile applications, online contact and survey forms, email communications, and any offline interactions as the “Services.” Any reference to “including” in this policy should be interpreted as “including but not limited to.” 

SECTION 1: PERSONAL INFORMATION 

Definition of Personal Information 

Personal Information refers to data that identifies you as an individual or can be linked to an identifiable person. We may gather such information from you through our Services when you decide to share it. This includes the following categories: 

  • Identifiers: Examples include your full name, mailing address, IP address, date of birth, email, phone number, account details, or other similar information you provide while using our Services. 
  • Sensitive and Protected Characteristics: This may include your Social Security number, veteran or military status, gender identity, ethnicity, or primary language. 
  • Commercial Details: Information related to your preferences or interests in buying or selling real estate. 
  • Financial Information: Details such as your mortgage balance, bank account or payment card numbers, billing address, or related financial data, when you choose to share them. 
  • Professional Details: Such as your job title, educational background, or realtor license number. 
  • Geolocation Data: Derived from your IP address or mobile device. 
  • Device Information: Details from your device, like contacts, photos, or location, when you choose to provide them. 
  • Account Information: Your login credentials for third-party platforms like Facebook or Google, when you opt to link these accounts to the Liz Homes website. 
  • Other Information: Any additional details we are required to treat as Personal Information under applicable laws. 

How Personal Information Is Collected 

We and our service providers collect Personal Information through various methods: 

  • Directly From You: 
  • For instance, when you register an account, fill out a user profile, submit a contact form, request a market analysis, or communicate with us via email or phone. Data rate may apply
  • Automatically Through Our Services: 
  • Using tools such as cookies, pixel tags, and similar technologies (as described further in the “Other Information” section). 
  • From Third-Party Sources: 
  • Including information shared by Liz Homes Market Centers or professionals, publicly accessible databases, and joint marketing partners or vendors. 

We collect this information to provide, enhance, and develop our Services. If you choose not to provide certain details, we may not be able to fulfill your requests or offer specific Services. 

How We Use Personal Information 

We and our service providers utilize Personal Information for legitimate business purposes, such as: 

  • Providing Services and Fulfilling Requests: 
  • To enable functionality like account access, respond to inquiries, send administrative updates, and facilitate messaging through our Services. 
  • Marketing and Social Sharing: 
  • To send promotional emails, serve advertisements, and support social sharing features, where permitted by law. 
  • Personalization and Analysis: 
  • To understand user preferences, deliver tailored content and offers, and improve our Services based on aggregated trends and user behaviors. 
  • Contests and Promotions: 
  • To manage sweepstakes, contests, or promotions, in accordance with additional rules that may apply. 
  • Anonymizing Data: 
  • To aggregate or anonymize Personal Information for use in ways that do not identify individuals, such as improving Services or developing new features. 
  • Business Operations: 
  • For activities like data analysis, audits, security monitoring, developing new offerings, identifying trends, and enhancing promotional campaigns. 

Sharing of Personal Information 

We may share the Personal Information categories listed above with the following groups: 

  • Affiliates: To support purposes outlined in this policy. 
  • Third-Party Providers and Partners: 
  • For tasks like data analysis, payment processing, order fulfillment, infrastructure support, user assistance, and email delivery. 
  • Liz Homes Market Centers and Professionals: 
  • If you complete a contact form, inquire about a property, or where there is a legitimate business interest. 
  • Third-Party Sponsors: 
  • Of sweepstakes, contests, and promotions. 
  • Marketing Partners: 
  • To enable selected partners to send information about products or services that may interest you, subject to applicable laws and your preferences. 
  • Publicly Shared Information: 
  • Through forums, blogs, or other public services where you voluntarily disclose details. 
  • No mobile information will be shared with third parties/affiliates for marketing/promotional purposes

Additional Disclosures 

We may disclose Personal Information as required or permitted by law, including: 

  • To comply with legal obligations, law enforcement, or public authorities. 
  • To enforce our terms and protect the rights, safety, and property of ourselves, users, and others. 
  • In connection with business transactions such as mergers, sales, or reorganizations. 

SECTION 2: OTHER INFORMATION 

Definition of Other Information 

Other Information refers to data that does not reveal your specific identity. This may include: 

  • Browser and device details. 
  • App usage statistics. 
  • Data collected through cookies, pixel tags, and similar technologies. 
  • Demographic details and other non-identifiable information. 
  • Aggregated data that no longer identifies individuals. 

How Other Information Is Collected 

We and our service providers gather Other Information in several ways, including: 

Information Collected via Your Browser or Device 

Many browsers and devices automatically gather specific details such as your Media Access Control (MAC) address, device type (Windows or Mac), screen resolution, operating system version, manufacturer, model, language settings, and browser type/version. Additionally, they capture the name and version of the Liz Homes website or services you access. This data helps us ensure the functionality and performance of our services. 

We may also use third-party tools to track your interaction with our services. This includes actions like the links you click, session duration, and any inputs on the Liz Homes website. This information is utilized to enhance our understanding of user behavior, maintain the proper functioning of our services, and improve the content and features we provide. 

Use of Cookies 

Cookies are small pieces of data stored on your device that enable us to collect details such as browser type, time spent on our services, pages viewed, language preferences, and traffic patterns. Both we and our service providers use cookies to bolster security, simplify navigation, present information more effectively, improve functionality, and tailor your experience. 

Cookies also allow us, along with Liz Homes Market Centers and professionals, to identify advertisements or offers you might find appealing and display them while you use our services. Cookies or similar technologies may also be used in online ads to monitor responses to those ads. Some advertising networks may gather personal information through cookies, with an option to opt-out of targeted advertising. For details, you can visit the Network Advertising Initiative’s website at http://www.networkadvertising.org

Currently, we do not respond to browser-based “do not track” settings. However, you can manage cookies through your browser settings. For guidance on managing cookies, refer to your browser documentation or visit http://www.allaboutcookies.org/manage-cookies/index.html. Please note that declining cookies may result in limited functionality and less personalized content on our services. 

Use of Pixel Tags and Similar Technologies 

Pixel tags, also called web beacons or clear GIFs, may be employed to monitor user interactions with our services, evaluate marketing campaign effectiveness, serve targeted advertisements, and compile usage statistics. 

We use analytics tools, such as Google Analytics, to gather and analyze data on how our services are utilized. These tools may also track activity on other websites or apps. You can learn more about Google’s practices at https://policies.google.com/technologies/partner-sites and opt out of Google Analytics by downloading their browser add-on at https://tools.google.com/dlpage/gaoptout

Collection of Physical Location 

We may determine your device’s location using satellite, WiFi signals, or cell tower data. This allows us to provide location-specific content and personalized services. Additionally, this location information, combined with data about advertisements you view, may be shared with marketing partners for tailored content delivery and advertising performance analysis. 

You may have the option to enable or disable location sharing. However, declining location sharing might limit our ability to deliver personalized content or services. 

Use and Disclosure of Other Information 

We may utilize and share non-personal information for any lawful purpose unless restricted by applicable laws. If such information is combined with personal data, it will be treated as personal information while the combination exists. 

SECTION 3: SECURITY 

We implement reasonable organizational, technical, and administrative measures to safeguard Personal Information within our organization. However, no data transmission or storage system can be completely secure. If you believe your interaction with us is no longer secure or if you suspect a security vulnerability, please notify us promptly as described in the “Contacting Us” section below. 

SECTION 4: CHOICES AND ACCESS 

Opting Out of Marketing Communications 

You have the option to choose how your Personal Information is used for marketing purposes. If you wish to stop receiving marketing-related emails, you can opt out by clicking the unsubscribe link in the email. For communications from specific Liz Homes Market Centers or professionals, please contact them directly to manage your preferences. 

Accessing, Changing, or Deleting Personal Information 

Privacy laws in certain jurisdictions grant additional rights to residents regarding their Personal Information. The following applies to residents of jurisdictions such as California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, Virginia, and the European Union: 

  • Right to Access Information: You may request details about our collection and use of your Personal Information over the past 12 months, including: 
  • Categories of Personal Information collected. 
  • Sources of information. 
  • Business or commercial purposes for collection. 
  • Categories of third parties with whom information is shared. 
  • Specific pieces of Personal Information collected. 
  • Business purposes for disclosed information and the categories shared with recipients. 
  • Right to Correct Information: You can request updates to inaccurate Personal Information. 
  • Right to Delete Information: You can request deletion of Personal Information, subject to exceptions. Once verified, we will delete your information unless exceptions apply. 
  • Right to Opt-Out of Sale or Sharing of Information: You may opt-out of the sale or sharing of your Personal Information by emailing us at [email protected] with your request clearly stated. 
  • Right to Limit Use of Sensitive Information: You can request limitations on the use of sensitive Personal Information. 

We will not discriminate against you for exercising these rights. 

Exercising Your Rights 

To exercise your rights, you can: 

  • Submit a request via our “Contact Us” page on Liz Homes Real-Estate. 
  • Call us at 319-300-0095. 

Clearly state that your request concerns “Your Privacy Rights,” specify the type of request, and provide your name, residential address, and a contact method. Appeals regarding privacy-related decisions can be submitted through the same methods. 

Only you or an authorized representative may submit a request related to your Personal Information. Authorized agents must verify their identity or have permission from you to act on your behalf. Verified requests must include sufficient details to allow us to respond appropriately. 

We will respond to verified requests within 45 days, with an extension to 90 days if necessary. If applicable, we will explain reasons for non-compliance. Requests involving data portability will be provided in a readily usable format. 

SECTION 5: PHONE CALLS AND TEXT MESSAGES 

Do Not Call Policy 

We do not make unsolicited calls to numbers on the National Do Not Call Registry or similar lists unless permitted by law or authorized by you. 

Call Monitoring and Recording 

We may monitor or record phone calls in accordance with applicable laws. 

Consent to Contact 

By providing your phone number, you agree to receive marketing calls and texts, even if your number is on a “Do Not Call” list. Consent is not a condition of purchase and can be revoked at any time by contacting us. 

Opting Out of Communications 

To opt out of texts, follow the instructions in the message. Contact specific Liz Homes Market Centers or professionals directly to stop communications from them. 

SECTION 6: RETENTION PERIOD 

We retain Personal Information as long as necessary for the purposes for which it was collected, taking into account: 

  • Sensitivity and amount of information. 
  • Duration of the relationship and usage of services. 
  • Risk of harm from unauthorized use or disclosure. 
  • Legal and business obligations. 

SECTION 7: THIRD-PARTY SERVICES 

This policy does not cover practices of third parties, including Liz Homes Market Centers, professionals, or external websites linked through our services. We are not responsible for third-party privacy policies or practices. 

SECTION 8: USE OF SERVICES BY MINORS 

Our services are not directed at individuals under 16, and we do not knowingly collect their information. If you believe we have collected such data, please contact us at [email protected]

SECTION 9: SENSITIVE INFORMATION 

Please refrain from sending sensitive Personal Information (e.g., social security numbers, payment details, health or political information) unless requested. 

SECTION 10: UPDATES TO THIS PRIVACY POLICY 

The “Last Updated” date at the top of this policy indicates its latest revision. Changes take effect upon posting. Continued use of our services implies acceptance of the revised policy. 

SECTION 11: CONTACTING US 

For inquiries about this policy, contact Liz Homes Professional at 319-300-0095 or [email protected]. For privacy practices of Liz Homes Market Centers or professionals, contact them directly.